As far as brilliant websites go, The Publishing Lab is definitely in a league of its own. Describing itself as 'part experimental laboratory, part investigators agency and part amusement park', it's definitely all these things, plus a lot, lot more.
Discovering a website so full of exciting new inspiration and information can feel a lot like falling in love where you just want to dive in and discover everything, hungry for information and familiarisation. Created by editors Alberto Hernández and María Serrano, The Publishing Lab is just such a discovery. It's a stimulating resource for what semioticians call 'multimodal texts', or what they prefer to refer to as 'hybrid texts'; experimental books that mix graphics, texts and photography which submerge the reader in a story (Strange Case of Dr. Jekyll and Mr. Hyde, Alberto Hernández's own incredible hybrid novel, was previously featured on Yatzer). On The Publishing Lab, you'll uncover a range of reviews and resources on some of the most fascinating and innovative hybrid books out there and most excitingly of all, they're set to soon start publishing their own hybrid books too!
So we've established that the content's incredible, but what about the presentation? The website’s design is clean and modern. And with its clean palette and simple font, it somehow seems to resemble a stylish laboratory. Living up to its appropriate and clever name, it's a website that offers experimentation, as it mixes it up with some very exciting results.