According to Bianca Luini, fashion is everywhere and everything is in fashion, and her blog WHERE I SEE FASHION seems to be proving that statement just right. Taking the form of a digital diary filled with entries that reference anything from photography and design to nature, and of course fashion, WISF, during its one and a half years in existence, has managed to attract more than 400,000 readers on the lookout for inspiration through visual stimuli.
A creative herself, having graduated from the Politecnico di Milano with a degree in fashion design, Luini always felt that simply reblogging ‘pretty’ images wasn’t enough and thus began experimenting with ways in which she could breathe new life into them.
What started as a personal archive full of content taken off the internet, soon became her own little project in which visuals sharing similar patterns would be selected and then combined into individual spreads, with the purpose of showcasing that everything, is, or can be related in some way. Although the young designer claims that finding the right match is not quite the easy task (taking many hours, sometimes days or even weeks), her talent soon becomes apparent just by looking at all the different combinations found on her blog. Difficulty aside, Luini’s work reminds us that a perfect pair will always be found if we keep looking, just one of the many elements we choose to keep from our visual journey through WISF.
Where I See Fashion: An Unusual Fashion Blog by Bianca Luini