photo © RRRRRRRRoll

photo © RRRRRRRRoll

In the midst of our digital lives, we often stumble across videos, articles, photos and sites which are worth spreading the word about either due to their humor or viral potential. We come across many projects and stories which fit this category and today is no exception. The site by the name of RRRRRRRRoll features a collection of animated GIFs depicting very colloquial and candid environments where a subject or an object perpetually rotates on its central axis. Although the group or individual is actually anonymous, we do know that the site and photos come from Japan.

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

So, what is a GIF and why do we see them all over the Internet nowadays? A GIF or Graphics Interchange Format is an image originally created over two decades ago. The fixed sized graphic area contains one image or a series of sub-images that create a sequential animation giving life to a photo or graphic. Due to their compression technique, file sizes can be reduced without compromising quality. You could say that GIFs sort of became the first animated graphics on the web and are often used for logo animations, small animation and low resolution film clips and to store low-color sprite data for games.

Projects like this seem to be simple but carry immense force behind their consistency and artwork. We have seen animated GIFs appear in twitter avatars, the popular cinemagram app, as well as the notorious duo - Jamie Beck and Kevin Burg’s Cinemagraphs. Expect to see more of these which are sure to affect the world of fashion, architecture and design.

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

photo © RRRRRRRRoll

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Animated Narratives By RRRRRRRRoll

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