Faberge stands for an empire and a quality of lifestyle that can not be perceived easily by most people. In our mind’s image software the illusion of a glorious egg follows this name. For some it’s yellow and standing in a Museum waiting to be stolen by Julia Roberts for others it is Green and for the very elite it is simply in their library on top of the fire place. With the mention of the Faberge egg a very specific traditional and majestic ambience follows. This ambience is what has to be reprogrammed in our minds. The reason why is simply Jaime Hayon. Hayon has designed the excellence of the Faberge Geneva store giving it a whole new face lift. The achievement is bringing the glamour into the 21st Century mod aristocracy.
As a Yatzer reader you have the privilege of being one of the first viewers to gaze and stare if you wish for as long as you want at this successful design lift.
The boutique expresses a world of luxury, importance and elegance as originally but through a design language that is more approachable, lightly enjoyable, and bright and unbelievably etiquette. There is a great presence of intimidation as you are approaching the full height interconnecting doors with the tinted glass of cut out gem-shaped panels. That is exactly how you should feel as an outsider giving you the understanding that the merchandise beyond these doors is for a very specific upper class clientele. Through this gem panel pattern Jaime Hayon has successfully retained the natural day light coming through the interior and glorifying it.
The interior has a very different feel. Not intimidating once you are inside, but inviting and jewel like sparkling. All finishes are the most elite and most sought after materials such as Carrara marble, rare woods and silk wall drapes. These finishes in combination with the highest skill in craftsmanship and an excellence in detailing is what makes the experience what it is.
The palette is clean mod colored which is merged with the wooden paneling on the corridors, doors and structural details which designate the warm and bold Faberge status. Through the use of design simplicity and high end precious materials the atmosphere is calm, soft, bright and new age aristocratic. In the prime living room overlooking the French doors which allow the natural daylight to enter is a corner that has a purely residential feel. An arrangement that balances the heaviness of the exquisite upholstered sofa, with the wooden and delicate love seat.
The furniture is typical of Hayon’s signature with wooden finishes that are quite precious. The same applies for all lighting fixtures. The ceiling pendants follow this clean modern cut design with a hint of old world and glamour through their metallic shine. The silvered metallic shades express the luxurious element and retain the aspect of the organic design. These features contribute to the boutique’s old meets mod and mod respects old.
The luxury is successfully incorporated in the space by the mirrored ceiling. Nothing is more High Jewellery and Erotic than a mirrored ceiling. The idea that all these exquisite finishes are interpreted twice makes you ecstatic and allured. Visualize a grand dame of Chanel origin with her black hat of feathers trying on a glorified diamante ring and reflecting its unique cut on the ceiling. This is exactly how these jewels are meant to be adored. After all Sex and Jewellery is one word. It’s like the chicken and the egg, which came first?
The Faberge Salon is Hayon’s jewel. A jewel that will stand the test of time because it is made up of priceless elements that will never loose their value... A perfect merger to our eyes.