Marc Newson, Bono and Jony Ive.

Marc Newson, Bono and Jony Ive.

Product Red is a licensed brand and charity initiated by musician and activist Bono and Bobby Shriver, with the aim of putting a stop to the transmission of the HIV/AIDS virus from infected mothers to their unborn children. In 2008, Bono organised the first (RED) auction in New York City with the help of artist Damien Hirst, which turned out to be a glamorous event that raised over $42 million in support of ‘‘The Global Fund to fight HIV-AIDS, Tuberculosis and Malaria.’’ This year sees Bono organising another (RED) auction for the same cause, this time with the help of top designers Jony Ive and Marc Newson, in collaboration with some of the most prominent design studios, technology institutes and product manufacturers worldwide.

''When you think of Jony and Marc, you think of design which is both iconic and sublime. Those two words can be applied to the unique collection of objects on the auction block this November. Each bang of that hammer will be raising critical dollars to fight AIDS… by getting medication to mothers with HIV which means they will not pass the virus on to their newborns.''
Paul David Hewson (Bono)

ACHILLE AND PIER GIACOMO CASTIGLIONI''SNOOPY'' LAMPThe shade of the \"Snoopy\" lamp has been exclusively customised for the (RED) Auction 2013.  Edition

ACHILLE AND PIER GIACOMO CASTIGLIONI
''SNOOPY'' LAMP
The shade of the "Snoopy" lamp has been exclusively customised for the (RED) Auction 2013.  Edition 01/01.
Marble and enamelled metal
14 1/2  x 15 1/2  inches (36.9 x 39.4 cm)
2013
Produced by FLOS S.p.A., Italy

ACHILLE AND PIER GIACOMO CASTIGLIONI''SNOOPY'' LAMPThe shade of the \"Snoopy\" lamp has been exclusively customised for the (RED) Auction 2013.  Edition

ACHILLE AND PIER GIACOMO CASTIGLIONI
''SNOOPY'' LAMP
The shade of the "Snoopy" lamp has been exclusively customised for the (RED) Auction 2013.  Edition 01/01.
Marble and enamelled metal
14 1/2  x 15 1/2  inches (36.9 x 39.4 cm)
2013
Produced by FLOS S.p.A., Italy

LEICA
DIGITAL RANGEFINDER CAMERA
Custom-made by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.

LEICADIGITAL RANGEFINDER CAMERACustom-made by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.

LEICA
DIGITAL RANGEFINDER CAMERA
Custom-made by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.

This is the first time that Jony Ive (Senior Vice President of Apple Inc) and Marc Newson (world-renowned designer) work together for a joint project. For the auction they have curated a collection of 44 iconic (and highly desirable) design objects from around the world, most of which have been customised especially for the (RED) auction. The collection is a spectacular line-up of limited-edition design products, including a saddle by Hermès with custom red stitches, an original Russian astronaut’s suit, a custom-painted Steinway Parlor Grand Model A piano, a bespoke pair of Christian Louboutin women’s boots, an Apple Mac Pro computer cased in a red cylinder, and much much more. In addition, Ive and Newson have co-designed two brand new objects for the auction: an aluminium desk with a sleek, solid design, produced by Neal Feay Studio, and a one-of-a-kind aluminium Leica Digital Rangefinder Camera (whose starting bid at $500,000 makes it the most expensive item in the collection).

JONY IVE AND MARC NEWSONTHE (RED) DESKThis pieces is unique to, and created for, the (RED) Auction 2013.  Edition 01/01.Precision machined and anodise

JONY IVE AND MARC NEWSON
THE (RED) DESK
This pieces is unique to, and created for, the (RED) Auction 2013.  Edition 01/01.
Precision machined and anodised aluminium
29 x 100 x 39 inches (73.7 x 254 x 99.1 cm)
2013
Produced by Neal Feay Studio, Santa Barbara

''It's been a thrilling journey for Jony and me to curate this collection of pieces that celebrate extraordinary design that we love, that transcends all boundaries of time and place. These objects were each conceived to resolve a singularly focused challenge, yet have subsequently achieved a cultural significance that's above and beyond their initial functionality. Each object and the process of creating it conveys a rich set of human values, so it seems fitting that they should be auctioned with a different sense of human value in mind, to raise as much as possible to help people's lives today.''
Marc Newson

JAEGER-LECOULTRE''ATMOS 561 BY MARC NEWSON'' CLOCKThis  piece is unique to, and created for, the (RED) Auction 2013. The clock  includes custom accent

JAEGER-LECOULTRE
''ATMOS 561 BY MARC NEWSON'' CLOCK
This piece is unique to, and created for, the (RED) Auction 2013. The clock includes custom accents including hands, month indication and Atmos 561 logo in red colour. With (RED) and red "Marc Newson" logos to the reverse. Edition 01/01.
Cristal de Baccarat and Rhodium-plated feet
10 7/8  x 9 7/8  x 6 3/8  inches (27.6 x 25 x 16.3 cm)
2013

A limited edition catalogue for the auction has been designed by designer and illustrator Richard Allan, with photography by renowned photographer and filmmaker Andrew Zuckerman. The book includes introductory essays by actor, poet and author Stephen Fry and Bono, as well as commentary from Jony Ive and Marc Newson.

The auction will take place at Sotheby’s (1334 York Avenue, New York, NY) on 23 November 2013. The collection is already on display at Sotheby’s until Saturday 23 November 2013. All proceedings will go to ‘‘The Global Fund to fight HIV-AIDS, Tuberculosis and Malaria.’’

JAEGER-LECOULTRE''ATMOS 561 BY MARC NEWSON'' CLOCKThis  piece is unique to, and created for, the (RED) Auction 2013. The clock  includes custom accent

JAEGER-LECOULTRE
''ATMOS 561 BY MARC NEWSON'' CLOCK
This piece is unique to, and created for, the (RED) Auction 2013. The clock includes custom accents including hands, month indication and Atmos 561 logo in red colour. With (RED) and red "Marc Newson" logos to the reverse. Edition 01/01.
Cristal de Baccarat and Rhodium-plated feet
10 7/8  x 9 7/8  x 6 3/8  inches (27.6 x 25 x 16.3 cm)
2013

APPLE INC.MAC PROSelected and customised by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.Engineered extruded aluminiumHeight: 9

APPLE INC.
MAC PRO
Selected and customised by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.
Engineered extruded aluminium
Height: 9 7/8  inches (25.1 cm)
Diameter: 6 5/8  inches (16.8 cm)
2013
Produced by Apple Inc.

PHIL FREEMAN AND ROY GANDYREGA RP8 SKELETAL TURNTABLESigned by Phil Freeman and Roy Gandy for the (RED) Auction 2013.Phenolic resin, closed cell polyo

PHIL FREEMAN AND ROY GANDY
REGA RP8 SKELETAL TURNTABLE
Signed by Phil Freeman and Roy Gandy for the (RED) Auction 2013.
Phenolic resin, closed cell polyolefin foam core, glass and TT-PSU power supply
4 5/8  x 17 3/8  x 14 1/4  inches (11.7 x 44.1 x 36.8 cm)
2012
Produced by Rega Research Ltd, United Kingdom

STEINWAY & SONSUNIQUE ''RED POPS FOR (RED)'' PARLOR GRAND MODEL A PIANOIncorporating design components hand selected by Jony Ive and Marc Newson,

STEINWAY & SONS
UNIQUE ''RED POPS FOR (RED)'' PARLOR GRAND MODEL A PIANO
Incorporating design components hand selected by Jony Ive and Marc Newson, including the custom colour combination of white and red, along with the silver plate and nickel hardware, and the special decal on the soundboard.  This piece is unique to, and created for, the (RED) Auction 2013. Edition 01/01.
Maple, Alaskan sitka spruce and cast iron
74 x 57 3/4 inches (188 x 147 cm)
2013

AN EXACT REPLICA OF JIMMY'S LAMBRETTA FROM THE FILM ''QUADROPHENIA''Signed by Pete Townsend and Roger Daltrey for the (RED) Auction 2013.Metal, rubber

AN EXACT REPLICA OF JIMMY'S LAMBRETTA FROM THE FILM ''QUADROPHENIA''
Signed by Pete Townsend and Roger Daltrey for the (RED) Auction 2013.
Metal, rubber, leather, aluminium and mirror
55 x 75 x 32 1/2  inches (140 x 190 x 83 cm)
2009
Produced by David John Wyburn, United Kingdom

DOM PÉRIGNON ŒNOTHÈQUE 1966 MAGNUM IN CUSTOM RED COOLER DESIGNED BY JONY IVE AND MARC NEWSONThe   Dom Pérignon Œnothèque 1966 Magnum (1.5L) was select

DOM PÉRIGNON ŒNOTHÈQUE 1966 MAGNUM IN CUSTOM RED COOLER DESIGNED BY JONY IVE AND MARC NEWSON
The  Dom Pérignon Œnothèque 1966 Magnum (1.5L) was selected for the (RED) Auction by Richard Geofrrey, Chef de Cave of Dom Pérignon since 1990.
The red cooler is unique to, and created for, the (RED) Auction 2013.
The cooler is edition 01/01.
Dom Pérignon has created a unique red foil label for the Œnothèque Magnum.
Cooler: Polyuréthane Baydur and brushed aluminium
11 3/8  x 29 x 11 1/2  inches (28.9 x 73.7 x 29.2 cm)

A STORMTROOPER HELMET FROM THE ''STAR WARS'' SERIESSigned by George Lucas for the (RED) Auction 2013.ABS. In original cardboard \"Star Wars\" Stormtroop

A STORMTROOPER HELMET FROM THE ''STAR WARS'' SERIES
Signed by George Lucas for the (RED) Auction 2013.
ABS. In original cardboard "Star Wars" Stormtrooper box
12 x 13 x 12 inches (30.5 x 33 x 30.5 cm)
2012

LEICADIGITAL RANGEFINDER CAMERACustom-made by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.Inscribed: Designed by Jony Ive &

LEICA
DIGITAL RANGEFINDER CAMERA
Custom-made by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.
Inscribed: Designed by Jony Ive & Marc Newson for (RED) 2013 edition 01/01.
Main body: magnesium die-cast.
Outer shell: milled and anodised aluminium.
Lens: Max. f-stop: 2.0 / focal length: 50mm / based on LEICA APO-SUMMICRON-M 1:2/50mm ASPH.  The lens has a fixed focal length.  Program modes include aperture priority mode and manual setting mode.
2013
Produced by Leica Camera AG, Germany

LEICADIGITAL RANGEFINDER CAMERACustom-made by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.

LEICA
DIGITAL RANGEFINDER CAMERA
Custom-made by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.

TAKASHI MURAKAMIMARILYN TRUNKTrunk: Exterior: Multi-coloured canvas, natural cowhide leather, brass and wood; Interior: microfibre textileHandbags: Mo

TAKASHI MURAKAMI
MARILYN TRUNK
Trunk: Exterior: Multi-coloured canvas, natural cowhide leather, brass and wood; Interior: microfibre textile
Handbags: Monogram multicolour canvas, alligator leather and brass
Trunk closed: 39 1/4  x 22 1/2  x 25 1/2  (99.6 x 57.1 x 64.7 cm)
Trunk open: 39 1/4  x 22 1/2  x 52 inches (99.6 x 57.1 c 132.1 cm)
2007
Produced by Louis Vuitton Malletier, France

Louis Vuitton Handbag: Monogram multicolour canvas, alligator leather and brass

Louis Vuitton Handbag: Monogram multicolour canvas, alligator leather and brass

APPLE INC.PAIR OF SOLID ROSE GOLD EARPODSSelected and customised by Jony Ive and Marc Newson for the (RED) Auction 2013 with a custom display case. Ed

APPLE INC.
PAIR OF SOLID ROSE GOLD EARPODS
Selected and customised by Jony Ive and Marc Newson for the (RED) Auction 2013 with a custom display case. Edition 01/01.
18k Rose Gold (75 3/4 % gold, 20% copper, 4% silver, 1/4 % zinc)
47 inches (119.4 cm) long
2013

VALEXTRATHREE-PIECE SUITCASE SETThe  suitcase set features custom-made red tags and custom red inner belt  straps unique to, and created for, the (RED

VALEXTRA
THREE-PIECE SUITCASE SET
The suitcase set features custom-made red tags and custom red inner belt straps unique to, and created for, the (RED) Auction 2013. Edition 01/01.
Calf leather with brass-silver zipper; washable fabric interiors.
Small '55' Costa suitcase: 15 1/4  x 21 1/2  x 6 3/8  inches (54.6 x 38.6 x 16.3 cm)
Medium '65' Costa suitcase: 17 x 25 x 7 inches (43.2 x 63.5 x 17.8 cm)
Large Costa suitcase: 18 1/4  x 29 3/8  x 7 3/4  inches (46.2 x 74.4 x 19.8 cm)
2013

JAEGER-LECOULTRE''MEMOVOX TRIBUTE TO DEEP SEA, EUROPE'' WATCHUnique to, and created for, the (RED) Auction 2013. Edition 01/03.Diameter: 1 5/8 inches

JAEGER-LECOULTRE
''MEMOVOX TRIBUTE TO DEEP SEA, EUROPE'' WATCH
Unique to, and created for, the (RED) Auction 2013. Edition 01/03.
Diameter: 1 5/8 inches (40.5 mm)
Stainless steel, luminescent numerals, hour-makers and alarm indication
2013

DIETER RAMSVINTAGE HI-FI SYSTEMFour elements:TS 45 control unit (1964); TG 60 tape recorder (1965); and two L 450 speakers (1965)Metal72 x 11 x 4 3/8 

DIETER RAMS
VINTAGE HI-FI SYSTEM
Four elements:TS 45 control unit (1964); TG 60 tape recorder (1965); and two L 450 speakers (1965)
Metal
72 x 11 x 4 3/8  inches (183 x 27.9 x 10.9 cm)
1964-1965
Produced by Braun, Germany

ETTORE SOTTSASS''VALENTINE'' PORTABLE TYPEWRITERABS plastic casing, with black plastic keys and white lettering, in original red carry case. Includes

ETTORE SOTTSASS
''VALENTINE'' PORTABLE TYPEWRITER
ABS plastic casing, with black plastic keys and white lettering, in original red carry case. Includes original Olivetti box from 1969.
4 5/8  x 13 1/2  x 13 7/8  inches (11.7 x 34.3 x 35.2 cm)
1969
Produced by Olivetti S.p.A., Italy

RANGE ROVERInscribed: Designed by Gerry McGovern, Jony Ive & Marc Newson for (RED) 2013 edition 01/01.Exterior: Aluminium and steel; Interior: lea

RANGE ROVER
Inscribed: Designed by Gerry McGovern, Jony Ive & Marc Newson for (RED) 2013 edition 01/01.
Exterior: Aluminium and steel; Interior: leather and natural wood finishes
VIN number SALMF1D45CA392922. Edition 01/01.
Approximately 72 x 87 x 197 inches (182 x 221 x 500.4 cm)
5 seats
2012-2013

HARRY BERTOIA AND RICHARD SCHULTZFOUR ''BIRD'' CHAIRS AND ''PETAL'' COFFEE TABLESelected and customised by Jony Ive & Marc Newson for the (RED) Au

HARRY BERTOIA AND RICHARD SCHULTZ
FOUR ''BIRD'' CHAIRS AND ''PETAL'' COFFEE TABLE
Selected and customised by Jony Ive & Marc Newson for the (RED) Auction 2013. The ''Petal'' table top and the steel legs and back of the "Bird" chair frames are in a unique red finish. The ''Bird'' chairs are finished in white leather.  Edition 01/01.
''BIRD''  chairs: each 38 1/2  x 33 x 40 1/2  inches (97.8 x 83.8 x 102.2 cm)
''PETAL'' coffee table: 42 x 15 inches (106.7 x 38.1 cm)
''BIRD''  chairs: painted welded steel, Spinneybeck Sabrina leather and Hourglass by KnollTextiles.
''PETAL'' coffee table: Rosso Monzo Silestone, a natural quartz surface, stainless steel and aluminium.
2013
Produced by Knoll

GERD ALFRED MÜLLERA UNIQUE LAMY 2000 PEN SETEach pen has been created in a unique red colour applied to LAMY's standard polycarbonate material with a

GERD ALFRED MÜLLER
A UNIQUE LAMY 2000 PEN SET
Each pen has been created in a unique red colour applied to LAMY's standard polycarbonate material with a custom case designed by Jony Ive and Marc Newson. This piece is unique to, and created for, the (RED) Auction 2013. Edition 01/01.
Inscribed: Curated by Jony Ive & Marc Newson for (RED) 2013.
Set includes: the LAMY 2000 fountain pen, ballpoint pen, mechanical pencil, rollerball and multicolour ballpoint pen (in a total of 4 colours). The fountain pen has a 14K gold nib coated with platinum. The pen set is accompanied by a LAMY ink bottle for the piston fountain pen.
Each: 5 5/8  inches (14.3 cm) long.
2013

WALLY BYAMAIRSTREAM 16 SPORT TRAVEL TRAILERCustom interior and unique wheels designed especially for the (RED) Auction 2013. Edition 01/01.Aluminium a

WALLY BYAM
AIRSTREAM 16 SPORT TRAVEL TRAILER
Custom interior and unique wheels designed especially for the (RED) Auction 2013. Edition 01/01.
Aluminium and glass
16 x 8 feet (4.9 x 2.4 m)
2013

HENNING KOPPEL''PREGNANT DUCK'' PITCHERCustomised with a unique interior lacquered in red Pantone 1805C colour for the (RED) Auction 2013.  Edition 01

HENNING KOPPEL
''PREGNANT DUCK'' PITCHER
Customised with a unique interior lacquered in red Pantone 1805C colour for the (RED) Auction 2013.  Edition 01/01.
Sterling silver
11 1/4  inches (28.7 cm) high
2.0 litre capacity
2013
Produced by Georg Jensen A/S, Denmark

ACHILLE AND PIER GIACOMO CASTIGLIONI''ARCO'' LAMPCustomised by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.Aluminium, marble an

ACHILLE AND PIER GIACOMO CASTIGLIONI
''ARCO'' LAMP
Customised by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.
Aluminium, marble and stainless steel
Base: 21 1/8  x 9 1/2  inches (53.8 x 23.9 cm)
Shade: 11 1/2  inches (29.2 cm) diameter
2013
Produced by FLOS S.p.A., Italy

CHRISTIAN LOUBOUTINPAIR OF BESPOKE BOOTSUnique to, and created for, the (RED) Auction 2013. Edition 01/01. The pair of boots will be made to size for

CHRISTIAN LOUBOUTIN
PAIR OF BESPOKE BOOTS
Unique to, and created for, the (RED) Auction 2013. Edition 01/01. The pair of boots will be made to size for the buyer.
Patent leather
2013

HERMÈS''CAVALE''SADDLEDesigned in consultation with rider Simon Delestre. Selected and customised by Jony Ive and Marc Newson for the (RED) Auction 20

HERMÈS
''CAVALE''SADDLE
Designed in consultation with rider Simon Delestre. Selected and customised by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.
Rouge H colour calfskin leather with custom red stitching.
Embossed with a unique 5-digit registration number on the underside of its top flap.
17 inches (43.2 cm)
2013

A ''ZVEZDA'' COSMONAUT SUIT WORN ON A SOVIET SPACE AGENCY MISSION INTO SPACEFabric with rubber lining1990Produced by RD & PE Zvezda, Russia

A ''ZVEZDA'' COSMONAUT SUIT WORN ON A SOVIET SPACE AGENCY MISSION INTO SPACE
Fabric with rubber lining
1990
Produced by RD & PE Zvezda, Russia

Jony Ive And Marc Newson Join Forces For Bono's (RED) Charity Auction At Sotheby's

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