Project Name
Dulux Campaign
Posted in
Video
Director
Christian & Patrick
Year
2014
Detailed Information
Project NameDulux CampaignPosted inVideoDirectorChristian & Patrick
Year2014

video screenshot © Dulux.

video screenshot © Dulux.

Imagine a world where it would be illegal to use colour in any way – where you would not be allowed to wear colourful clothes, decorate your home etc … Although we do happen to know a couple of people who would prefer living in a grey monochrome universe, for the rest of us, a life without colour is simply unimaginable. This necessity of colour and its emotional impact on our everyday lives is the main theme of the latest advertising campaign from UK consumer paints manufacturer Dulux, which has been launched on 02 March 2014 together with the release of its new commercial. Drawing its inspiration from Prohibition-Era USA, the video takes place in an imaginary world where colour has been banned, and is a ‘mini-epic’, complete with gangster car-chases, a budding romance and realistic computer-generated visuals. The main heroine is Amy, a young red-haired woman living in a colourless city who wants to change her life. One day, she comes across an illegal tin of wall paint and decides to transform her apartment with the bright teal colour it contains. This in turn opens her eyes to the secret love of a young writer living across the street. The video was directed by Christian&Patrick, while the overall campaign concept was designed by London-based creative agency Bartle Bogle Hegarty. Set and costume design overseen by the accomplished production designer Richard Lassalle.

video screenshot © Dulux.

video screenshot © Dulux.

video screenshot © Dulux.

video screenshot © Dulux.

video screenshot © Dulux.

video screenshot © Dulux.

video screenshot © Dulux.

video screenshot © Dulux.

video screenshot © Dulux.

video screenshot © Dulux.

Creative Credits
BBH Creative Team: Martha Riley & Richard Glendenning 
BBH Creative Director: Nick Allsop
BBH Team Manager: Hannah Madden
BBH Team Director: Tracey McIntosh
BBH Strategy Director: Tom Roach
BBH Strategic Business Lead: Ann-Marie Costelloe
BBH Producer: Georgina Kent/Ruben Mercadal BBH 
Assistant Producer: Phil Cross/David Lynch 
Production Company: Park Pictures
Director: Christian & Patrick
Executive Producer: Stephen Brierley 
Producer: Richard Fenton
DoP: Benoit Delhomme
Post Production: Electric Theatre Collective 
Producer: Matt Williams
Shoot Supervisor: Yourick Van Impe
Lead Flame Artist: Giles Cheetham 
Flame: Andrew Stewart, Yourick Van Impe 
Nuke: James Belch
Lead 3D Artists: Remi Dessange, Gerard Dunleavy 
3D: Dan Marum , Laury Guintrand
Matte Painting, Gerard Dunleavy, Dave Gibbons 
Grading: Aubrey Woodiwiss
Editor/Editing House: Andrea Macarthur / Lizzie Graham @ Peepshow Post 
Sound: Raja Sehgal @ Grand Central Sound Studios

Bartle Bogle Hegarty (BBH) is one of the world’s most famous creative advertising agencies. Founded in 1982, BBH has produced campaigns for many of the world’s most illustrious brands. BBH has offices in London, New York, Sao Paolo, Singapore, Shanghai, Mumbai and Los Angeles and employs 1000 staff worldwide.

Could You Imagine Your Life Without Colour?

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