|Project Name||Firehouse Hotel||Posted in||Hotels, Design, Interior Design||Location||
710 S Santa Fe Ave
Los Angeles, CA 90021United States
Housed in a converted 1927 fire station in Los Angeles’s Arts District, a former industrial hub that has evolved into one of the hottest neighbourhoods in town, Firehouse Hotel is a nine-room boutique establishment that opened its doors in April of this year to the delight of locals and visitors alike. The brainchild of hospitality entrepreneur Dustin Lancaster, the hotel is a love letter to the city of L.A., nostalgically embracing its storied past while dynamically embodying its burgeoning present, courtesy of local interior design studio ETC.etera whose eclectic, narrative-driven renovation imbued the century-old building with a funky playfulness. Comprising a new restaurant, bar, café and retail shop, Firehouse Hotel not only celebrates the building’s iconic architectural status, but also pays homage to the fire station’s community-centric role by re-inventing itself as a community meeting point, now swapping fire-dousing with appetite-quenching.
Once a rundown area of abandoned warehouses and derelict factories in Downtown L.A., the area found new life in the 1970s when artists flocked here in search of large, inexpensive spaces they could use as studios, ensuring the preservation of many historic, early 20th century buildings that would otherwise have been torn down. It didn’t take long for galleries to spring up, which in the 1990s, along with a blossoming underground art scene most gloriously manifested through a burgeoning number of extraordinary murals, earned the neighbourhood its ‘Art District’ designation status. The area has since attracted droves of young creatives and professionals working in green technology, architecture and entertainment, to become one of L.A.’s trendiest neighbourhoods.
Amid the melange of converted warehouses and swanky contemporary developments, the iconic fire station stands out for its classically graceful façade, something that immediately caught Lancaster’s attention, who instantly fell in love with it the moment he came across it about ten years ago. So when the opportunity arose in 2016 to convert the building into a hotel he jumped at the opportunity it in partnership with his developer-friend Tyler Stonebreaker.
The main challenge facing interior designer Sally Breer and her team at ETC.etera in renovating such an iconic building, home to LA’s Engine Co. No. 17 for 53 years until 1980, was the infusion of a fresh, modern sensibility without effacing the fire station’s industrial heritage. To do so the team came up with an underlying narrative populated by two fictional characters, Mabel, a mom who took over the building as a boarding house in the 1940s while raising her daughter, Marta, who in the 1970s took over from her mother adding a funky layer to the existing décor. The result is an palimpsest-like, retro-industrial interior where layers of patterns, textures, artwork and custom fixtures, whimsically co-exist with an eclectically curated collection of vintage furniture and contemporary pieces from Breer’s own collection for ETC.etera amid a backdrop of industrial windows, original brickwork and exposed wood truss ceilings.
Undoubtedly, the building’s most iconic elements are the two towering red doors that used to let fire trucks in and out of the station, which now swing open ushering guests into the ground floor reception and lobby area, a bright, soaring space whose subdued sensibility is jazzed up by colourful furnishings, playful patterns and lush indoor plants. Observant guests will also notice two circles visible in the ground where the fire poles used to be, while a hose drying tower further attests to the original use of the space.
The street-facing reception also includes a coffee bar that offers beverages as well as freshly baked pastries, breakfast and lunch options 7 days a week, along with a boutique selling a curated selection of LA-centric goods that include in-room amenities such as Clare V’s exclusively-made seersucker bathrobes and Hedley & Bennett’s Firehouse Jacket – a lightweight, utilitarian coat designed as part of the hotel staff’s uniform – as well as items like ceramics, glassware, candles and textiles, that adorn the hotel’s public spaces.
Further back, the whitewashed walls of the lobby give way to the bar’s darker interior which is dominated by a long, light grey, Carrera marble-topped counter and an undulating, pale green, pipe-like light fixture overhead, custom-designed by local creative Simon St. James. Despite the dark-teal painted walls and ceilings, exposed brickwork sections and concrete floor, the space does not feel gloomy thanks to large glazed areas, modelled on the original windows, and a mirrored back wall. Outside, running the entire length of the building, a covered patio accommodates most of the restaurant’s seating in a bright, airy space of understated elegance, while the fire station’s former handball court in the back now serves as a spacious private dining room that can seat 30 people.
The whimsical aesthetic of retro-industrial charm that characterizes the hotel’s public areas on the ground floor is carried on upstairs in the nine guest rooms which are named after the dominant colour of their interior design – Red, Orange, Yellow, Green, Blue, Indigo, Violet, White and Black. Despite their names, the rooms feature a mostly neutral colour palette of white walls and hardwood floors, their named colour prudently being used in selective furnishings such as curtains, cabinetry and hand-painted ceramic tiles in the bathrooms. The uniqueness of each room goes beyond the use of colour with a carefully curated collection of furniture and fixtures that range from vintage Moroccan and 1960s milk glass pendants to classical flowered drapes and whimsical wallpapers
Equipped with kitchenettes, complete with stylish SMEG refrigerators, all of the hotel’s rooms were designed for extended stays, although we suspect that guests may find it hard to skip the hotel’s restaurant, which under the supervision of Executive Chef Ashley Abodeely offers spirited, comfort food such as burgers cooked on the wood burning grill, house-made focaccia served with roasted garlic oil and beef carpaccio topped with arugula pesto and fried capers. An eclectic wine menu by sommelier Matthew Kaner and a creative list of cocktails by mixologist Sarah Boisjoli, such as Ghost Dance (Coconut, Lemon Verbena, Falernum, Cachaca, Tequila Blanco) and Larry Schneider’s Dad (Amaro Angeleno, Amontillado, Vermouth & Rye), further brandish Firehouse Hotel’s credentials as one of L.A.’s most zesty new hospitality venues that intuitively encapsulates the city’s seductive energy and eternal sunshine.