Located in Zhangzhou, China, Hoormem is an aesthetic spa conceived as a healing retreat where guests can escape the hustle and bustle of the city. Responsible for both the brand’s graphic identity and spatial design, creative studio CUN PANDA NANA developed a meditative design language based on the concept of softness. Minimalist in aesthetic yet rich in sensory stimuli, the spa offers an immersive experience thanks to a fluid spatial configuration and artful use of ambient lighting. Underpinned by a subtle interplay of curved and rectilinear forms, and complemented by a mix of soothing sounds and dreamy aromas, Hoormem’s flagship facility is a tranquil, therapeutic space full of vitality despite the gentleness of its design, promoting healing through all five of the senses.
Taking over an existing building in the city centre, the newly designed facility manages to convey the brand’s intangible qualities even before you step inside courtesy of a bold, sculptural façade. Devoid of any windows, the façade is clad in milky white, richly textured marble panels arranged in concentric circles that frame the gold-rimmed circular entrance that draws you in.
Once inside, you are embraced by a soothing combination of warm, mellow lighting and a monochromatic colour palette of beige tones that instantly makes you feel relaxed. Throughout the venue, circular openings that echo the façade’s design are harmoniously juxtaposed with angular shapes imbuing the spaces with a dynamic sense of vitality, as does a series of unique elements that stand out against the otherwise austere, minimalist setting. Case in point, the monumental light installation that dominates the atrium located in the centre of the facility. Clad in soft-to-the-touch Japanese washi paper, the glowing, two-storey-tall, prismatic “lantern” changes from warmer to cooler tones “as if breathing”, inviting people sit or lie down, close their eyes, and fully experience its healing effects.
Other elements that subtly subvert the minimalist aura include a large, moss-covered installation encircled by a minimal product display that invites guests not only to touch the mossy mass but to also smell it, a sculptural reception desk that looks like a rock formation, a curvaceous, three-dimensional mirror accompanied by the sound of flowing water, and a gong-like instrument inspired by Ōryōki, a type of nested bowls used by Buddhist monks as a meditative form of eating.