Krush-it, the Boutique Fitness Club located in Braga, Portugal, was designed by Estúdio AMATAM to pack a mighty punch for their clients, Seasonreturn S.A. Completed in September 2016, the dual concept fitness studio, which is located in a relatively small retail space of 291m² and was realized with a tight budget in mind, has more than enough attitude on display.
Aiming to "amaze and incite the audience of the gym," the designers took a very different approach. For starters, the decor is more night club than fitness club, sporting (excuse the pun) a mainly gray and black color scheme with textures and graphic elements that allude to "street cred" throughout, including to the reception, training and locker rooms.
A juxtaposition between black, glossy tiles and untreated, concrete blocks or poured polished concrete sheathes the walls and floors respectively of the reception and lounge, leading towards and into the locker rooms, while the vertical light fixtures at the upermost of the reception room's high ceiling are covered by metal mesh panels and shed an industrial, illumination tone.
Both of Krush-it's dedicated studios continue this night club-y vibe, reflected first and foremost in the graphic titles in each: the Panic Room, which contains several different training stations within its space; and the Stress Room, which is an amphitheatrical, spinning studio. As in the reception areas, black and gray concrete prevail (the gym equipment is also all black) offering no frills but plenty of motivation for gymgoers "who train in an extreme and intense way," as the designers say.
Most notably, the Stress Room is designed to channel a party-like mood, with its all-black painted concrete block walls, ceiling and poured concrete floor. RGB led tape not only highlights the space’s amphetheatrical shape but also allows for a mood change depending on the changing color scheme - we imagine that the tape's flashing colors coupled with the images playing out on the large screens above the spinners’ heads go hand-in-hand with offering them a hard-core but very fulfilling sweat session.
Meanwhile, an innovative use of recycled, rubber tyres covers the floors of the Panic Room, providing noise reduction from the loud music as well as a non-skid surface and impact absorbtion. All excersize equipment is arranged in type groupings, making it easy for gym-goers to organize their training sessions.
All in all, this is a unique fitness club that is intent on catering to a very specific clientelle; one who wishes to get the job done, but to do so without breaking a sweat .... at least, design wise.