Project Name
ROSEMOO Headquarters Office
Posted in
Workspace, Design, Interior Design
Location
Beijing
China
Interior Designer
CUN DESIGN
Area (sqm)
1540
Completed
September 2023
Detailed Information
Project NameROSEMOO Headquarters OfficePosted inWorkspace, Design, Interior DesignLocation
Beijing
China
Interior DesignerCUN DESIGNArea (sqm)1540CompletedSeptember 2023

Chinese design practice CUN DESIGN has a reputation for creating intricately layered spaces of sleek minimalism, imbued with a meditative quality inspired by Chinese philosophy. Underpinning their projects is the skilful manipulation of space and light as showcased in one of their latest projects, namely the new headquarters of Chinese clothing brand Rosemoo in Beijing. Housed in a former textile warehouse built in the 1970s, part of a revitalised industrial site in Chaoyang District, the brand’s new workspace and showroom is underpinned by an ingenious spatial layout that seamlessly interweaves retail, office and social spaces and a sculptural design language of geometric purity that boldly complements the property’s industrial heritage. The result is an inspiring workplace that embodies the brand’s minimalist ethos and understated elegance whilst serving as a paradigm of creative reuse in the context of the city’s industrial relics.

Conceived as a poetic dialogue between the old and the new, the renovation scheme boldly juxtaposes the building’s existing concrete and masonry structure with a series of pristine white volumes. On the exterior, they take the form of smaller and larger rectilinear volumes that jut out of the masonry facades. Featuring sleek cut-outs that discretely contain doors and windows, the dynamic composition of these white volumes stands out against the weathered brickwork.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Like most warehouses, the building came with an open-plan configuration which allowed the designers to introduce a new layout free from any restraints. Underpinning their proposal is the introduction of an imposing cylindrical volume in the centre of the building around which the office spaces unfold across two levels. Inside this central volume, there is a large retail showroom, topped by a cluster of elliptical volumes housing a series of meeting rooms and tea rooms. Ceremoniously accessed through a separate street entrance, via an elongated lobby, the circular showroom is an immersive, meditative space whose ethereal sensibility is enhanced by concealed ambient lighting producing dreamy halo effects. Located on a raised platform, the meeting rooms and tea rooms on the first floor are equally ceremonious in nature.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Rendered in white, the rounded volumes in the heart of the building stand out against the building’s concrete structure which the designers have intentionally left exposed. The interplay of curved and rectilinear forms is complemented by the interplay of light and shadow courtesy of a series of vertical and horizontal bands of windows and skylights designed to effectively guide natural light into the interior. The result is a flowing sequence of spaces where clean lines, pure forms and natural textures gracefully coalesce, accurately reflecting the brand’s preference for the use of natural fabrics such as linen, silk and wool.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

Photography by Wang Ting.

A Warehouse Turned Workspace in Beijing Revels in its Spatial Fluidity and Geometric Purity

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