|Project Name||Sister Jane Townhouse||Posted in||Retail, Design, Interior Design||Location||
36 Golborne Road
Having outgrown its original Notting Hill studio, womenswear brand Sister Jane recently moved into a three-storied Georgian townhouse a few blocks away which has been transformed into as much as an immersive retail store as an eccentric social hub. Designed by London-based interior design and branding studio Sella Concept, the fittingly named Sister Jane Townhouse brings together the brand’s head office and its flagship store along with a restaurant collaboration named Cha Cha x Sister Jane. Drawing inspiration from the brand’s whimsical take on period glamour - think frothy tiered ruffles, vintage florals and flouncy pussy bows - the design team have filtered their signature 1970s-inflected, postmodern aesthetic through a maximalist lens of distinctive shapes, rich textures and playful details.
On the ground floor, Cha Cha x Sister Jane serves a Latin-fusion brunch menu during the day, switching to a more eclectic tapas-style dinner menu in the evenings alongside signature cocktails and French, Italian and Spanish wines. The designers have used an autumnal palette of burnt oranges, creams and walnut timber to swathe the space in warm hues, while an eclectic combination of bespoke and vintage pieces conjures a 1970s aesthetic of playful sophistication. Custom-designed hexagon gloss tables echo the shape of the central brass-edged bar counter and the slatted partition concealing the kitchen, while original Gio Ponti chairs and Guzzini pendants from the 1970s are complemented by Masquespacio’s retro-inspired Deja Vu stools. At the same time, an abundance of colourful fringed details - found in everything from table edges, lamp shades and banquettes, to the tiered fringing of Masquespacio’s stools, to the stairway ceiling bedecked in rows of red tassels - convey exuberance and theatricality.
A brass-tread staircase next to a collage wall that functions as a palimpsest of Sister Jane’s past campaigns leads to the high-ceilinged showroom on the first floor with the brand’s creative studio located on the second floor. Less flamboyant than the restaurant, the subdued, pared-down retail area nevertheless intrigues visitors with a chapel-like veiled volume, a teal-hued carpeted mannequin platform and bespoke walnut and brass clothing rails, all of which share a design language of gentle curves and tactile appeal.
Fully mirrored changing rooms reminiscent of Yayoi Kusama’s Infinity Mirror Room sweep visitors off their feet, while an adjacent space encapsulates the minimal designs and fluid silhouettes of Sister Jane’s sister brand Ghospell with steel-clad surfaces, upholstered walls in butter yellow velvet and concrete flooring. A rooftop terrace where visitors can enjoy drinks and views of Notting Hill and a garden accessed through a secret door in an antique armoire on the ground floor complete the brand’s experiential wonderland home.