
A Decade of Design Takes Shape at Studioboom's New Gallery in Milan
Words by Yatzer
Location
Milan, Italy
A Decade of Design Takes Shape at Studioboom's New Gallery in Milan
Words by Yatzer
Milan, Italy
Milan, Italy
Location
Unveiled during Milan Design Week, Studioboom’s new design gallery on Via Hayez reads as both milestone and statement. Conceived as a home for the studio’s ongoing work and a venue for events, exhibitions and collaborations, the space marks its tenth anniversary by distilling a design approach that has long operated between futuristic polish and industrial clarity. For its inaugural installation, a selection of furniture pieces originally created for design-forward fashion brands brings architecture and design into close dialogue, revealing a formal language that is at once restrained and quietly commanding.

Photography by Matteo Triola.

SBF01 modular sofa. Photography by Matteo Triola.
Founded by Fabrizio Piras and Flaminia Ratto, Studioboom has built its reputation designing luxury retail environments for some of fashion’s most exacting names. Their work is defined by a sleek minimalism held in tension with brutalist rigour: elemental geometries, high-shine metallics, raw stone and finely engineered details coalesce into a sharply recognisable vocabulary. Yet within this controlled framework, occasional moments of softness and colour introduce a subtle playfulness that prevents the work from tipping into severity.
The gallery reads as the spatial embodiment of this ethos. Spread across three interconnected levels, the interior has been pared back to its structural essence, with concrete columns and beams left exposed and previous finishes removed. Smooth, white-painted wall planes, stainless-steel accents and linear light fittings temper the building’s roughness with a cool, calibrated clarity. The result is a neutral yet assertive backdrop that heightens perception rather than competing for it.

Photography by Matteo Triola.

SBF07 modular shelving system. Photography by Matteo Triola.

SBF07 modular shelving system & SBF02 coffee table. Photography by Matteo Triola.

SBF02 coffee table & SBF03 console. Photography by Matteo Triola.
Several pieces developed for Amina Muaddi exemplify Studioboom’s facility with both curved and rectilinear forms. A pill-shaped coffee table in mirrored steel (SBF02), now also produced as a high console (SBF03), introduces a fluid, almost liquid presence through its rounded silhouette and reflective surface. In contrast, the SBF05 modular table, reissued in Scotch-Brite stainless steel, which can be assembled in different polygonal compositions, adopts a more faceted, geometric presence. Equipped with integrated electrical provisions, it also underscores the studio’s commitment to functional intelligence, moving seamlessly between domestic and workspace contexts.
A circular steel table originally designed for Blumarine, reissued here at dining height, further articulates this interplay, its quartet of tubular supports lending the piece a crisp, graphic clarity. This same structural clarity extends to the modular shelving system SBF07, first designed for The Attico's Harrods pop-up, where transparent plexiglass uprights give way to supermirror steel, sharpening its profile while intensifying its reflective presence.

SBF05 modular table. Photography by Matteo Triola.

SBF05 modular table. Photography by Matteo Triola.

SBF05 modular table. Photography by Matteo Triola.

SBF01 modular sofa. Photography by Matteo Triola.

SBF01 modular sofa. Photography by Matteo Triola.
Equally compelling is the body of work created for Paris Texas. A modular sofa (SBF01) composed of wedge-shaped elements forms a gently curved configuration that plays against the orthogonality of the surrounding architecture. Its reissue in rich chocolate-toned leather heightens both its tactile presence and its visual contrast with the gallery’s muted palette. Nearby, a sculptural round table (SBF08), now realised in Verde Marina granite, introduces a more monumental register, its thick circular slab poised on equally weighty supports, balancing mass with composure.
Most visually arresting are the tête-à-tête armchairs (SBF06) conceived for The Attico's pop-up in Milan's Rinascente department store. Originally part of a lime-green fur-clad environment, here they are reinterpreted in a deep cherry-red fabric with a dense, velvety texture, their mirrored magnetic inserts allowing them to be easily joined or separated into sinuous configurations.
Over the past decade, Studioboom has established itself as a distinctive voice in luxury retail design. This new gallery does more than showcase that trajectory; it articulates it, offering a precise and compelling insight into a practice defined by clarity, control and a quietly confident sense of identity.

SBF08 circular table. Photography by Matteo Triola.

SBF05 modular table & SBF06 tête-à-tête armchair. Photography by Matteo Triola.

SBF06 tête-à-tête armchair. Photography by Matteo Triola.

SBF07 modular shelving system. Photography by Matteo Triola.

Photography by Matteo Triola.

SBF04 circular table. Photography by Matteo Triola.










