Cambridge-based Concepts announced recently that it will be releasing the Blue Lobster Dunk, the sneaker boutique’s second project with Nike SB. The Blue Lobster Dunk will drop at Concepts on Saturday, June 20, 2009, at 11:00 am.
The Blue Lobster Dunk serves as the sequel to last summer’s original Lobster Dunk, a Nike SB that first made waves on May 31, 2008 when it was shipped and promoted by the “Concepts Fishing Company”. The first 50 pairs sold were available in ultra-limited edition packaging, with all of the above-mentioned bundled up in an authentic Concepts wooden lobster trap.

This time around, it’s dangerous! The “Blue Lobster” is a dangerous sub-breed of violent crustaceans that have been wrecking havoc on the otherwise tranquil waters of New England. Priced at $250.00 usd, the actual Blue Lobster sneaker will be bagged, tagged and sealed in a HAZMAT foam container. Each pair will be joined by an official Nike SB tee shirt, hang tag and lace lock. The first 200 pairs will come with 1 of 2 Concepts x Alien Workshop skate decks.

On June 20, while in line to pick up the Blue Lobster, Concepts will also be raffling off a pair of the original Lobster from 2008. Raffle tickets will be sold for $10 each and the drawing will be held immediately following the release.
After the launch of the Blue Lobster, Concepts will host the Official Blue Lobster Party, featuring a number of special guests and performers including DJ Statik Selektah, Termanology and Masspike Miles. The “Brew Live Cruise” will take place on board the MV Freedom, docked at Rowes Wharf in Boston, MA; tickets available at 37 Brattle Street.

About Concepts
Concepts is a shop dedicated to redefining itself. Originally established in 1996, Concepts was a pioneer as the first ever shop-within-a-shop. Focused on fashion-forward apparel infused with skate/snow gear, Concepts paved the way, and today the combination has become a normal retail practice. Concepts has evolved into a key component in the retail world, displaying influential premium designer product, exclusive collaborations and limited edition merchandise with designer brands.


1 of