V.O.W N°2 (Video Of the Week, 10-16 January 2011)

original post by SHOWstudio:
"In tandem with the first public screening as the finale to Florence's Pitti Immagine #79, SHOWstudio exclusively showcase Gareth Pugh's latest collection, specially designed for the event and shown via a unique fashion film created with Ruth Hogben. Inspired by the centuries-old tradition of art and decoration in the city of Florence itself and richly-coloured in saturated Catholic shades of blue and gold, Pugh's latest work is not a pre-collection but a precursor - or, as he puts it, a mood-board - of the collection he will show in Paris on 2 March 2011. The film itself is both inspired and inspiring: taking baroque illusionistic ceiling painting as its starting point, for this unique fashion film presentation the piece was projected onto the ceiling of a fourteenth-century church in the heart of Florence, fusing the historical and the futuristic in a one-off fashion experience."

video screenshot

video screenshot

Credits

Direction: Ruth Hogben
Fashion:
Gareth Pugh
Director of Photography:
Simon Chaudoir

Models: Natasa Vojnovic at UNION, Jonathan Baker at D1 Models, Hannah Kidd, Sophie Apollonia, Oiaha Vesga Bujan, Manou Koreman, Andrew Macleman, Benjamin Jonsson, Michael Kelland, Jay Jackson
Styling:
Katie Shillingford
Hair:
Martin Cullen
Make-Up:
Lisa Eldridge
Manicure:
Teresa Smith
Assistant to Gareth Pugh:
Lucy Marshall
Styling Assistance:
Nell Kalongi
Hair Assistance:
Anna Cafone, Daniel Martin, Roku
Make-Up Assistance:
Jessie Richardson, Vanessa Guellar

Music Direction: Matthew Stone
Violinist: Sebastian Schlecht
Set Design: Simon Costin

Production: Anna Whiting
Production Manager:
Camila Klich 

Gaffer: Richard Oxley
Electricians:
Paul Kemp, Rob Gavigan, Michael Hayes, George Worley
Kirby Wires Technicians:
Andy Sutton, Simon Philips
Digital Technician:
Nelson Olivier
Construction:
Rafal Barton, Tom Clarke
Focus Puller:
Charlie England
Grip:
Daniel Essex

Runners: Lucie Tamborini, Julia Monsell, Harry Flinder
Lighting supplied by:
Panalux
Camera:
Arri Media
Location:
Park Royal Studios, London

Event Production: La Mode En Images
Communications:
Karla Otto

Special thanks to Pitti Immagine Special Events Team, Nicky Ellis
Angelskin and Dance Crepe fabrics provided by CHRISANNE

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V.O.W N°2 // Gareth Pugh Pitti 2011 - Film by Ruth Hogben

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