V.O.W N°2 (Video Of the Week, 10-16 January 2011)

original post by SHOWstudio:
"In tandem with the first public screening as the finale to Florence's Pitti Immagine #79, SHOWstudio exclusively showcase Gareth Pugh's latest collection, specially designed for the event and shown via a unique fashion film created with Ruth Hogben. Inspired by the centuries-old tradition of art and decoration in the city of Florence itself and richly-coloured in saturated Catholic shades of blue and gold, Pugh's latest work is not a pre-collection but a precursor - or, as he puts it, a mood-board - of the collection he will show in Paris on 2 March 2011. The film itself is both inspired and inspiring: taking baroque illusionistic ceiling painting as its starting point, for this unique fashion film presentation the piece was projected onto the ceiling of a fourteenth-century church in the heart of Florence, fusing the historical and the futuristic in a one-off fashion experience."

video screenshot

video screenshot


Direction: Ruth Hogben
Gareth Pugh
Director of Photography:
Simon Chaudoir

Models: Natasa Vojnovic at UNION, Jonathan Baker at D1 Models, Hannah Kidd, Sophie Apollonia, Oiaha Vesga Bujan, Manou Koreman, Andrew Macleman, Benjamin Jonsson, Michael Kelland, Jay Jackson
Katie Shillingford
Martin Cullen
Lisa Eldridge
Teresa Smith
Assistant to Gareth Pugh:
Lucy Marshall
Styling Assistance:
Nell Kalongi
Hair Assistance:
Anna Cafone, Daniel Martin, Roku
Make-Up Assistance:
Jessie Richardson, Vanessa Guellar

Music Direction: Matthew Stone
Violinist: Sebastian Schlecht
Set Design: Simon Costin

Production: Anna Whiting
Production Manager:
Camila Klich 

Gaffer: Richard Oxley
Paul Kemp, Rob Gavigan, Michael Hayes, George Worley
Kirby Wires Technicians:
Andy Sutton, Simon Philips
Digital Technician:
Nelson Olivier
Rafal Barton, Tom Clarke
Focus Puller:
Charlie England
Daniel Essex

Runners: Lucie Tamborini, Julia Monsell, Harry Flinder
Lighting supplied by:
Arri Media
Park Royal Studios, London

Event Production: La Mode En Images
Karla Otto

Special thanks to Pitti Immagine Special Events Team, Nicky Ellis
Angelskin and Dance Crepe fabrics provided by CHRISANNE

V.O.W N°2 // Gareth Pugh Pitti 2011 - Film by Ruth Hogben

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