If you’re reading this, then you’re already in the know: Yatzer is finally unveiling a much dreamt about project that will navigate some of the most exciting destinations in the world: CITY EXPERIENCES! Every two months, we’ll be launching capsules of urban allure into the stratosphere, showing our readers (and whoever else is out there), how to enjoy the metropolises of this world, one carefully curated location at a time. This new series has been conceived with a globetrotting tribe of poised adventurers in mind (that means you), so consider this a campaign to abolish the word “tourist” from your travel vocabulary once and for all.
Please keep in mind that our CITY EXPERIENCES are dynamic, which means that they will be changing over time, in order to keep up with the mercurial temperament of each city.
Our first stop is inherently Athens, Greece the place where Yatzer matured from a personal blog into a global influencer. It also happens to be one of the most stimulating and totally unpredictable places in the world. Within the space of one day, you can flip through your book in an elevated glass-walled reading room with a 360° view of the city, feast on a gourmet installation in the shape of an edible flower pot and haggle over the price of miniature Cretan olives at the Central Market. You can ponder your views on mortality while sipping coffee at a clandestine Museum Café with a view of an ancient Greek cemetery after you eat at Nelson Mandela’s favorite fish restaurant.
Admittedly, looking beyond the obvious isn’t going to be easy: there’s the Acropolis constantly flashing her marbled smile; the historical center posing as the definitive time warp; the Ancient Agora echoing oratorical inspiration from the distant past, plus a sprinkling of lesser-known ruins confirming the city’s well-known status as a historical heavyweight. But then there’s a nucleus of emerging talent, creating pockets of contemporary luxury, perfectly balanced with tried and true local favorites that will inspire you to build a long-lasting relationship with the city. Athens never claimed to be the easiest place to explore but it does claim to have it all. And Yatzer’s CITY EXPERIENCES is here to help you discover it.
YATZER CITY EXPERIENCES | CREDITS
Creative Direction | Project Management : Costas Voyatzis.
Editors: Despina Pavlaki, Costas Voyatzis.
Proof-reading: Sophie Florence McConnell.
Designer: Filippos Protogeridis.
Illustrator: Philip Kennedy.
Front-end Designer: Christos Vlachodimitrakos.
Drupal Developer: Alexios Panagopoulos.