Argentinian digital artist Andrés Reisinger has risen to prominence thanks to his minimalist yet dreamlike aesthetic with imaginative projects such as “Take Over”, a digital art installation series that sees existing buildings across the world draped in blush-pink soft and fluffy textiles, and the Hortensia chair, a 3D rendered voluptuous pink seat inspired by the hydrangea flower brought to life in collaboration with Moooi after it became a viral sensation. So when it came to designing his new Barcelona studio, the challenge was to create a space that reflected the artist’s ascetically surreal aesthetic without overwhelming or distracting. Enter interior and industrial designer Isern Serra and his eponymous Barcelona studio who have transformed a former industrial space into a pared-down, serene workplace with a subtly sculptural twist that echoes Reisinger’s talent for seamlessly merging the lines between the physical and the digital worlds.
Located in Barcelona’s Poblenou neighbourhood, an area populated by many creative studios, the ground floor space has been stripped down to reveal the concrete building shell which formed the basis for Serra’s minimalist, austere interior design. Left exposed, the concrete columns and ceilings have been complemented by similar tones and textures using a paste-like, quartz-based paint for the walls and micro-cement for the floors, in effect transforming the space into a monochromatic canvas. Filled with natural light thanks to floor-to-ceiling windows on two sides, the bare-bones space is a soothing environment that fosters creativity and enhances concentration.
Originally featuring a second floor, the decision was taken early on to demolish part of it to create double-height areas at the front and back of the space with a mezzanine level in-between. While the latter houses the artist’s private office, the ground floor is an open-plan, multifunctional space centred on a custom-designed concrete table that serves as workspace and dining table. Built around an existing column and rendered in Reisinger’s signature pale pink colour, the elongated, monolithic table makes for a bold sculptural gesture that stands out against the grey-toned interior despite its minimalist design. The table is paired with chrome metal stools custom-made by designer Julia Esque that echo the all-stainless-steel kitchen and the stainless-steel spiral staircase that leads to the mezzanine, both of which were also conceived as understated sculptural elements.
Enclosed in glass, Reisinger’s private office on the mezzanine features a bespoke oak meeting table, Cassina’s LC7 chairs by Charlotte Perriand and a built-in sofa with blush pink cushions along with a separate shower and toilet hidden behind a curved door.
At the back of the studio, the work area is dominated by verdant views, courtesy of a small terrace filled with plants, and Davide Groppi’s Moon pendant lamp that hangs from the double-height ceiling. 1.2 metres in diameter and made of crumpled Japanese paper, the spherical lamp lives up to its name when illuminated, imbuing the space with a dreamlike sensibility that evocatively encapsulates Reisinger’s art practice.