Style. Perfection. Tradition.
These are the core concepts which Kevin Harald Campean and DekoRatio Branding & Design Studio chose to embody the image rebranding of Galamb Bespoke Tailoring, a one hundred year old, custom-made tailor shop in Budapest, Hungary. The timeless style of the impeccable suits which are hand-nurtured by Galamb's master tailors became the inspiration for the label’s visual redesign. "I think the most important element for a company's branding is to create a unique brand essence and apply it to every single touch point," Kevin shares with Yatzer.
Indeed, every single factor - from the elegant, dove gray and black color scheme found on everything from the sophisticated packaging and the refined new storefront; to each careful chalk mark and stitch on a jacket - perfectly reflects this careful consideration to quality and workmanship.
The most logical starting point was the redesign of the label's logo. For this, Kevin turned to the company's history, specifically, the shop's previous location on Budapest's, Galamb Street: "galamb" means "dove" in Hungarian, the image of which is inventively melded with that of a tailored shirt collar. The result is a logo that is at once eye-catching and descriptive, even if Hungarian isn't one's native language.
And this is fitting, since a single suit - which takes the tailors a month and a half to complete - contains some of the finest specimens of luxury from around the world. This includes Scabal wool, a fabric that has been woven in Yorkshire for 75 years, and the strongest German threads for each of the nearly 5,000 stitches. After all, these timeless garments are meant to last a lifetime.
This inbuilt quality is something that is easily recognizable by Galamb's customers. "With luxury branding there is always a very specific audience whom you are aiming to reach," Kevin says. "Galamb is for modern gentlemen with excellent taste and an eye for detail. They understand quality and respect tradition. Elegance is not just a momentary appearance for them but a way of life."