A curated display of The Lafayette Hotel's branded stationery and memorabilia, laid out on a plush red carpet. Items include a hotel map, room keys, stationery, and a pen, showcasing the hotel's attention to detail and consistent design theme across its offerings.

LaFayette Hotel & Club: San Diego’s Maximalist Revival

Words by Yatzer

2223 El Cajon Blvd, San Diego, USA

A key question in contemporary hospitality is how to honour history without fossilising it. Too often, landmark properties are trapped in amber, either over-restored into sterile museums or superficially styled in “retro chic.” The newly reopened LaFayette Hotel & Club in San Diego offers a more compelling case study. Following a $31-million transformation led by local hospitality group CH Projects, the LaFayette re-emerged in 2023, almost eight decades since it first opened its doors, not as a shrine to the past but as an immersive playground for the present, where the glamour of Hollywood’s golden age collides with the sensory richness of 21st-century design.

Commissioned to completely overhaul the two-and-a-half-acre Colonial Revival complex, Brooklyn-based studio Post Company leaned into the hotel’s heritage, filtering old-world glamour through a lens of irreverent maximalism to create a layered stage brimming with clashing patterns, vibrant colours, and unexpected flourishes. This maximalist credo extends to the property’s programming: a nod to the original “city within a city” concept, the revamped LaFayette is conceived as an urban resort, boasting eight distinct bars and restaurants, 139 eclectically eccentric guest rooms, bungalows and townhouses, and a storied swimming pool.

A stylish bar cart in a hotel room at The Lafayette Hotel, stocked with an assortment of liquors and glassware. The cart is set against a backdrop of ornate wallpaper and features a unique, fringed lampshade, adding a touch of vintage glamour to the space.

Photography by Haley Hill.

An evocative shot of a staircase, showcasing The Lafayette Hotel's maximalist design philosophy. The walls are adorned with layered, patterned wallpaper, while a serpentine, abstract runner rug in black and rust flows down the stairs. The composition creates a theatrical, immersive moment.

Photography by Kimberly Motos.

A luxurious hotel room at The Lafayette Hotel, featuring a four-poster bed with ornate canopy and a striking zebra-print throw. The room is adorned with detailed patterned wallpaper, plush red carpeting, and eclectic furnishings, creating a decadent and bohemian ambiance.

Photography by Matt Kisiday.

A flat lay of The Lafayette Hotel's branding elements, including a hotel map, room keys, stationery, and a booklet. The items are arranged on a textured red surface, highlighting the hotel's cohesive and detailed design aesthetic, with a leopard motif visible on one item.

Photography by Matt Kisiday.

A curated display of The Lafayette Hotel's branded stationery and memorabilia, laid out on a plush red carpet. Items include a hotel map, room keys, stationery, and a pen, showcasing the hotel's attention to detail and consistent design theme across its offerings.

Photography by Matt Kisiday.

LaFayette’s story begins in 1946, when local entrepreneur Larry Imig opened what was then known as Imig Manor. Conceived as a genteel retreat with swimming pool, cabanas, supper clubs, and live music, the sprawling property quickly became a magnet for Hollywood stars seeking respite in San Diego. Ava Gardner, Katharine Hepburn, Betty Grable, Lana Turner, Bing Crosby, and Harry James all graced its halls, while Bob Hope is said to have been the hotel’s very first guest.

In 1955, Conrad Hilton purchased the property, renaming it The LaFayette. As the glamour of the 1950s faded, the hotel drifted into decline, changing hands repeatedly over the following decades. That changed decisively in 2021, when CH Projects acquired the property. For a group that exclusively owns and operates venues in San Diego, the investment was both a business move and a civic mission: to revive a landmark in a way that resonates with the city’s cultural fabric.

A sweeping view of The Lafayette Hotel's lobby, showcasing luxurious, elongated banquette seating with rich upholstery and fringed detailing. Ornate chandeliers cast a warm glow across the checkered floor, enhancing the space's opulent and maximalist design, inviting guests into a world of curated artistry.

Lobby. Photography by Matt Kisiday.

The lobby bar at The Lafayette Hotel, featuring a luxurious espresso machine and ornate cabinetry. Tiger-print upholstered chairs with velvet lampshades flank small marble-top tables, set against a striking black and white checkered floor, embodying the hotel's maximalist and eclectic design.

Lobby Bar. Photography by Matt Kisiday.

The concept of escapism is reflected in Post Company’s design philosophy of layered exuberance, where each space is an intoxicating tableau of saturated colours, bold, often clashing patterns, and ornate details. Overtly theatrical yet inviting, the aesthetic can be described as whimsically grandiose, irreverently reimagining the hotel’s old Hollywood glamour through contemporary wit.

Nowhere is this aesthetic more pronounced than in the lobby. Crowned with gilded mouldings and Art Nouveau-style crystal chandeliers, the space features fringed banquettes and armchairs lined in animal and floral prints, highly polished checkerboard floors, and an ornate marble fireplace adorned with modernist paintings. Here, the effect is less about coherence than about immersion through an orchestrated chaos that leaves no surface untouched.

Next door, the Lobby Bar serves throwback cocktails beneath a soaring glass atrium, its circular layout centred on an Atlas statue supporting a globe engraved with the year 1946. Around the glass skylight, Brazilian artist João Incerti’s hand-painted cornice wraps the room in a surreal skyscape, with polished wood, patterned upholstery and wrought-iron lamps completing the Art Deco-inspired setting.

The grand lobby of The Lafayette Hotel, defined by its dramatic, multi-tiered chandeliers and striking black and white checkered floor. Plush banquettes upholstered in patterned fabric and faux fur, along with plush seating, create an inviting and opulent space with a clear maximalist aesthetic.

Lobby. Photography by Matt Kisiday.

The central bar area of The Lafayette Hotel lobby, featuring a striking, curved bar with ornate velvet stools. Elaborate chandeliers hang overhead, illuminating the detailed architectural elements and the array of bottles. The space exudes a luxurious, theatrical ambiance with a strong artistic sensibility.

Lobby Bar. Photography by Matt Kisiday.

A richly decorated seating area in The Lafayette Hotel lobby, featuring luxurious, green velvet drapes that frame intimate tables. Ornate chairs with a deep red, patterned fabric and fringed bases, alongside plush banquette seating, create a maximalist, bohemian atmosphere with a theatrical flair.

Lobby Bar. Photography by Matt Kisiday.

A striking red hotel room door at The Lafayette Hotel, featuring intricate paneling and a decorative "L" monogram. The adjacent wall is covered in vibrant, marbled wallpaper, creating a bold and luxurious entryway that sets a dramatic tone for the room within.

Photography by Matt Kisiday.

A hotel corridor at The Lafayette Hotel, marked by a dramatic red color scheme and a distinctive checkered carpet. A vintage sign indicates "Guest Rooms 104-118," while ornate lamps and textured walls contribute to the establishment's theatrical and retro aesthetic.

Photography by Matt Kisiday.

  • A maximalist bedroom featuring an eclectic mix of patterns and textures. A four-poster bed with a striped canopy and zebra-print throw blanket anchors the space, which is enveloped in dramatic, toile-patterned wallpaper. Warm light from a sculptural chandelier and a wall sconce creates a rich, opulent atmosphere.

    Bungalows. Photography by Kimberly Motos.

  • A playfully designed bedroom featuring a dark-wood bunk bed with coral-striped bedding. The eclectic space is filled with layered patterns, from the floral wallpaper to a whimsical, fringed floor lamp. The warm, inviting lighting creates a cozy and imaginative atmosphere.

    Bungalows. Photography by Kimberly Motos.

A richly appointed hotel room at The Lafayette Hotel, featuring a dramatic, red canopy bed with ornate fabric. The space is layered with patterned wallpaper, plush red carpeting, and eclectic furnishings, including a vintage desk and a zebra-print throw, creating a decadent and bohemian ambiance.

Photography by Matt Kisiday.

The guest rooms and bungalows continue this maximalist spirit, mixing Victorian, Tudor, and Gothic references. Expect canopy beds swathed in tiger stripes and striped silks, toile wallpaper clashing with tropical motifs, fringed lampshades, and hand-painted rococo toilets in retro-tiled bathrooms. The townhouses, meanwhile, draw on a Spanish Mission idiom, with wrought-iron accents, textured flooring, and whimsical colour blocking. This extravagance also extends to the minutiae with custom-designed linens embroidered with subtle motifs, hand-shaped soap dishes, and opulent bar carts complete with a cocktail set-up by venerable mixologist Paul McGee.

A richly appointed hotel room at The Lafayette Hotel, featuring a dramatic, red canopy bed with ornate fabric. The space is layered with patterned wallpaper, plush red carpeting, and eclectic furnishings, including a vintage desk and a zebra-print throw, creating a decadent and bohemian ambiance.

Photography by Matt Kisiday.

  • A well-stocked bar cart in a hotel room at The Lafayette Hotel, featuring a variety of liquors, glassware, and garnishes. The cart is set against a backdrop of patterned wallpaper, with ornate mirrors reflecting the bottles and creating a sense of depth and luxury.

    Photography by Shannon Patrick.

  • A close-up of a bathroom vanity at The Lafayette Hotel, featuring a white sink with ornate brass fixtures. The wall is adorned with a mix of black and white striped tiles and mint green tiles, complemented by a decorative mirror and a vintage-style light fixture.

    Photography by Haley Hill.

  • A charming, vintage-inspired kitchen space with a pastel green color palette. The room features a retro range and matching refrigerator, a checkerboard floor, and textured subway tiles on the walls. The warm lighting and collected details create a nostalgic and authentic atmosphere.

    Bungalows. Photography by Kimberly Motos.

A richly decorated dining space within a Lafayette Hotel bungalow. The room's character comes from the detailed, deep red wallpaper and dark, ornately carved wooden chairs around a central marble-top table. A lush floral arrangement and the unique, pleated pendant light fixture add an authentic, theatrical touch.

Bungalows. Photography by Kimberly Motos.

A maximalist bungalow interior from The Lafayette Hotel, designed by Post Company. The space features a bold, tropical-themed wallpaper and a dark-wood bed frame with a draped fabric canopy. The eclectic mix of furniture and a mirrored bar cart creates a vibrant, theatrical atmosphere that celebrates rich textures and pattern layering.

Bungalows. Photography by Kimberly Motos.

An inviting outdoor bar area adjacent to The Lafayette Hotel pool. The circular bar, with teal-colored accents and fringed stools, is sheltered by a scalloped awning adorned with intricate patterns. Checkerboard tiling and lush greenery create a lively, resort-like atmosphere.

Pool Bar. Photography by Matt Kisiday.

If the guest rooms offer private fantasy, the hotel’s eight dining and drinking venues orchestrate communal theatre, each conceived as a self-contained world layering narrative with atmosphere.

At the heart of the property, the Pool Bar serves aperitivos, spritzes and refreshing bites by the hotel’s majestic swimming pool, long the social heart of the hotel. Striped sunbeds, clamshell rattan chairs, and scalloped umbrellas channels 1980s Amalfi Coast through a Californian lens, where bougainvillea, jasmine, and citrus trees along the perimeter add verdant touches, while checkerboard paving further underscores the hotel’s signature pattern language.

The outdoor seating area surrounding The Lafayette Hotel pool, featuring a vibrant bar and numerous tables set with patterned chairs. The checkerboard flooring and surrounding tropical foliage enhance the relaxed yet sophisticated resort ambiance, inviting guests to enjoy the poolside setting.

Pool Bar. Photography by Matt Kisiday.

  • The poolside facade of The Lafayette Hotel, with a row of hotel rooms overlooking the water. An inviting scene unfolds with striped umbrellas, patterned lounge chairs, and scalloped awnings creating a classic resort aesthetic. The checkered poolside tiles add a graphic, stylish touch.

    Photography by Matt Kisiday.

  • A sun-drenched cabana at The Lafayette Hotel, featuring a striking bamboo four-poster daybed with green leopard-print linens. Flanked by plush sofas and patterned wicker chairs, the space is bordered by vibrant green and white striped awnings, evoking a chic, tropical resort ambiance.

    Photography by Kimberly Motos.

A striking detail shot of the entrance to The Lafayette Hotel’s Beginners Diner. The chrome facade, adorned with a pressed-metal pattern, is topped by bold red neon signage. This graphic, industrial-meets-retro aesthetic serves as a beacon, highlighting the project's maximalist approach to historical revival.

Beginner's Diner. Photography by Matt Kisiday.

Beginner's Diner resurrects mid-century Americana with uncanny precision. From the chrome façade, neon signage and leather booths down to the placemats, flatware and fountain drinks, the space is an authentic evocation of a 1940s diner, while the menu offers refined spins on classic comfort dishes with nods to Greek and Jewish influences.

Next door, The Gutter, a game room serving classic cocktails alongside a two-lane bowling alley, pool tables and a shuffleboard, transports guests further back in time. Modelled on Henry Frick’s private bowling alley, which he built in 1914 in the basement of his New York mansion, the space features decorative wall panelling and Jacobean-style ceiling ornamentation, transforming competitive play into a period fantasy.

A close-up view of a cozy, vintage-retro booth at The Lafayette Hotel's Beginners Diner. The space is defined by deep red vinyl upholstery, a marble-patterned tabletop, and dark wood paneling. The intimate, focused lighting highlights the texture and classic materials, creating a personal moment within the larger, bustling diner.

Beginner's Diner. Photography by Matt Kisiday.

A vibrant, vintage-retro diner interior, capturing the theatrical design of The Lafayette Hotel’s Beginner's Diner. The space features a long chrome-trimmed counter with red stools, a classic checkerboard floor, and booths illuminated by warm, direct lighting, evoking a sense of mid-century Americana nostalgia.

Beginner's Diner. Photography by Matt Kisiday.

A close-up still-life showcasing a dish from Beginners Diner, placed on a marble-patterned tabletop. The bright food styling and soft ambient light draw attention to the meal, while the subtle hints of the red vinyl booth in the background anchor the image within the diner's distinctive vintage-retro setting.

Beginner's Diner. Photography by Matt Kisiday.

A human-centered shot capturing the authentic atmosphere of Beginners Diner. A person sits at the counter, their hand resting near a classic glass napkin dispenser. The chrome fixtures and retro machinery behind them, including a vintage milkshake machine, emphasize the meticulous, historical recreation of the space.

Beginner's Diner. Photography by Matt Kisiday.

The interior of The Gutter bar and bowling alley at The Lafayette Hotel, featuring a full-sized bowling lane. The space is enveloped in ornate dark wood paneling, a decorative coffered ceiling, and warm, ambient lighting, creating an opulent and immersive atmosphere with a distinctly vintage feel.

The Gutter game room. Photography by Matt Kisiday.

The atmospheric game room at Lafayette Hotel, The Gutter, is defined by its meticulous wood paneling, a striking coffered ceiling with star-like lights, and large, luminous globe pendants. The classic, rich textures create a sophisticated yet playful mood, a nod to old-world opulence.

The Gutter game room. Photography by Matt Kisiday.

A wide view of The Gutter, a bar and bowling alley at The Lafayette Hotel. The space is dominated by rich, dark wood paneling and a dramatically coffered ceiling. Rows of stools line the long bar, which is lit by iconic globe lamps, creating an immersive, vintage atmosphere.

The Gutter game room. Photography by Matt Kisiday.

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Quixote restaurant. Photography by Matt Kisiday.

The narrative pivots south at Quixote, an Oaxacan-inspired mezcalería built from salvaged materials sourced from a decommissioned Catholic church in Mexico. Flickering candles, rough cobblestones, and dark wood panelling set a monastic tone, while stained-glass windows refract jewel-coloured light across baroque pews and intimate banquettes. Here, heirloom grains, rich moles, and mezcal cocktails elevate dining into a ritual of devotion.

  • An intimate table setting in a dimly lit section of The Quixote at The Lafayette Hotel. A single candle flickers, illuminating a red glass and a table set with cutlery. The textured walls and ornate lantern cast a warm, inviting glow, suggesting a private and atmospheric dining experience.

    Quixote restaurant. Photography by Matt Kisiday.

  • A close-up of a "Duck Memelita" dish from The Lafayette Hotel, served on a dark, rustic plate. The meticulously arranged toppings of microgreens, pickled onions, and herbs complement the savory base, showcasing the vibrant and detailed presentation of the restaurant's cuisine.

    Quixote restaurant. Photography by Shannon Partrick.

An artfully presented selection of dishes from Quixote restaurant at The Lafayette Hotel. The colorful and textured plates, featuring ingredients like fish, bread, and a vibrant dessert, are arranged on a decorative, patterned tile surface, showcasing the restaurant's culinary artistry.

Quixote restaurant. Photography by Kimberly Motos.

Chef Jose Cepeda at The Lafayette Hotel's Quixote, presenting a beautifully crafted dish. He wears a chef's coat and apron, holding a small plate with a pastry, smiling warmly. The dim lighting and muted background emphasize the culinary artistry and the intimate dining experience.

Chef Jose Cepeda is the Executive Chef at Quixote. Photography by Shannon Partrick.

A gourmet crab and corn doughnut, a signature dish from The Lafayette Hotel's Quixote restaurant, is artfully presented on a rustic plate. Topped with delicate garnishes and served on a colorful tiled surface, the dish exemplifies the restaurant's refined and artistic culinary approach.

Quixote restaurant. Photography by Kimberly Motos.

The interior of The Quixote bar at The Lafayette Hotel, featuring an ornate, dark wood bar stocked with numerous bottles. Candlelight illuminates the space, casting a warm glow on the intricate Gothic-inspired architectural details and creating a moody, atmospheric setting for evening drinks.

Quixote restaurant. Photography by Matt Kisiday.

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Quixote restaurant. Photography by Matt Kisiday.

A classic Negroni cocktail rests on a richly patterned table, garnished with an orange peel. The drink's deep amber hue and ice cubes are clearly visible, set against a softly blurred background of lush foliage, evoking the exotic and sophisticated atmosphere of The Lafayette Hotel's spaces.

Lou Lou's Jungle Room. Photography by Kimberly Motos.

Finally, Lou Lou’s Jungle Room restores the property’s most historic stage. Once the Mississippi Room, where Nina Simone performed, the space now shimmers with clashing patterns of leopards, feathers, and forest canopies. Green velvet drapery frames a shell-shaped stage, while fringed animal-print seating and patterned carpets amplify its theatricality. Live jazz and visiting acts now animate this room that fuses nostalgia with surreal fantasy, extending its legacy into a new era.

The grand stage area of Lou Lou's Jungle Room at The Lafayette Hotel, designed for performance or events. A dramatic, scallop-shaped backdrop illuminated with warm light dominates the space, flanked by tables set with red chairs, creating an opulent and theatrical ambiance.

Lou Lou's Jungle Room. Photography by Kimberly Motos.

An atmospheric shot of a dining or event space within Lou Lou's Jungle Room at The Lafayette Hotel. Round tables draped in dark fabric and surrounded by striking red, shell-shaped chairs create an intimate yet grand setting, illuminated by ornate chandeliers and ambient lighting.

Lou Lou's Jungle Room. Photography by Kimberly Motos.

The rebirth of the LaFayette is as much about cultural authorship as it is about hospitality. “A hotel is the pinnacle of hospitality, the most complex canvas on which people can socialise and connect deeply,” CH Projects founder Arsalun Tafazoli reflects, “and we hope this new incarnation of The LaFayette Hotel & Club reflects our mission to honour tradition while making something new and surreal to discover.” In fusing irreverent maximalism, delightful grandeur, and immersive escapism, the LaFayette does exactly that. It not only preserves history, it reanimates it—proving that true hospitality thrives not in imitation but in reinvention.

An enigmatic entrance to Lou Lou's Jungle Room at The Lafayette Hotel, framed by vibrant green glass block walls. Double doors with a metallic, tiger-stripe pattern create a striking, almost theatrical entryway, hinting at the exotic and opulent experience within.

Lou Lou's Jungle Room. Photography by Kimberly Motos.

The exterior entrance to Lou Lou's Jungle Room at The Lafayette Hotel, illuminated by a vintage neon sign and vibrant green glass blocks. The brick facade and lush palm fronds contribute to the establishment's distinctive, tropical-inspired, and slightly mysterious nighttime allure.

Lou Lou's Jungle Room. Photography by Matt Kisiday.