
LaFayette Hotel & Club: San Diego’s Maximalist Revival
Words by Yatzer
Location
2223 El Cajon Blvd, San Diego, USA
LaFayette Hotel & Club: San Diego’s Maximalist Revival
Words by Yatzer
2223 El Cajon Blvd, San Diego, USA
2223 El Cajon Blvd, San Diego, USA
Location
A key question in contemporary hospitality is how to honour history without fossilising it. Too often, landmark properties are trapped in amber, either over-restored into sterile museums or superficially styled in “retro chic.” The newly reopened LaFayette Hotel & Club in San Diego offers a more compelling case study. Following a $31-million transformation led by local hospitality group CH Projects, the LaFayette re-emerged in 2023, almost eight decades since it first opened its doors, not as a shrine to the past but as an immersive playground for the present, where the glamour of Hollywood’s golden age collides with the sensory richness of 21st-century design.
Commissioned to completely overhaul the two-and-a-half-acre Colonial Revival complex, Brooklyn-based studio Post Company leaned into the hotel’s heritage, filtering old-world glamour through a lens of irreverent maximalism to create a layered stage brimming with clashing patterns, vibrant colours, and unexpected flourishes. This maximalist credo extends to the property’s programming: a nod to the original “city within a city” concept, the revamped LaFayette is conceived as an urban resort, boasting eight distinct bars and restaurants, 139 eclectically eccentric guest rooms, bungalows and townhouses, and a storied swimming pool.

Photography by Haley Hill.

Photography by Kimberly Motos.

Photography by Matt Kisiday.

Photography by Matt Kisiday.

Photography by Matt Kisiday.
LaFayette’s story begins in 1946, when local entrepreneur Larry Imig opened what was then known as Imig Manor. Conceived as a genteel retreat with swimming pool, cabanas, supper clubs, and live music, the sprawling property quickly became a magnet for Hollywood stars seeking respite in San Diego. Ava Gardner, Katharine Hepburn, Betty Grable, Lana Turner, Bing Crosby, and Harry James all graced its halls, while Bob Hope is said to have been the hotel’s very first guest.
In 1955, Conrad Hilton purchased the property, renaming it The LaFayette. As the glamour of the 1950s faded, the hotel drifted into decline, changing hands repeatedly over the following decades. That changed decisively in 2021, when CH Projects acquired the property. For a group that exclusively owns and operates venues in San Diego, the investment was both a business move and a civic mission: to revive a landmark in a way that resonates with the city’s cultural fabric.

Lobby. Photography by Matt Kisiday.

Lobby Bar. Photography by Matt Kisiday.
The concept of escapism is reflected in Post Company’s design philosophy of layered exuberance, where each space is an intoxicating tableau of saturated colours, bold, often clashing patterns, and ornate details. Overtly theatrical yet inviting, the aesthetic can be described as whimsically grandiose, irreverently reimagining the hotel’s old Hollywood glamour through contemporary wit.
Nowhere is this aesthetic more pronounced than in the lobby. Crowned with gilded mouldings and Art Nouveau-style crystal chandeliers, the space features fringed banquettes and armchairs lined in animal and floral prints, highly polished checkerboard floors, and an ornate marble fireplace adorned with modernist paintings. Here, the effect is less about coherence than about immersion through an orchestrated chaos that leaves no surface untouched.
Next door, the Lobby Bar serves throwback cocktails beneath a soaring glass atrium, its circular layout centred on an Atlas statue supporting a globe engraved with the year 1946. Around the glass skylight, Brazilian artist João Incerti’s hand-painted cornice wraps the room in a surreal skyscape, with polished wood, patterned upholstery and wrought-iron lamps completing the Art Deco-inspired setting.

Lobby. Photography by Matt Kisiday.

Lobby Bar. Photography by Matt Kisiday.

Lobby Bar. Photography by Matt Kisiday.

Photography by Matt Kisiday.

Photography by Matt Kisiday.

Photography by Matt Kisiday.
The guest rooms and bungalows continue this maximalist spirit, mixing Victorian, Tudor, and Gothic references. Expect canopy beds swathed in tiger stripes and striped silks, toile wallpaper clashing with tropical motifs, fringed lampshades, and hand-painted rococo toilets in retro-tiled bathrooms. The townhouses, meanwhile, draw on a Spanish Mission idiom, with wrought-iron accents, textured flooring, and whimsical colour blocking. This extravagance also extends to the minutiae with custom-designed linens embroidered with subtle motifs, hand-shaped soap dishes, and opulent bar carts complete with a cocktail set-up by venerable mixologist Paul McGee.

Photography by Matt Kisiday.

Bungalows. Photography by Kimberly Motos.

Bungalows. Photography by Kimberly Motos.

Pool Bar. Photography by Matt Kisiday.
If the guest rooms offer private fantasy, the hotel’s eight dining and drinking venues orchestrate communal theatre, each conceived as a self-contained world layering narrative with atmosphere.
At the heart of the property, the Pool Bar serves aperitivos, spritzes and refreshing bites by the hotel’s majestic swimming pool, long the social heart of the hotel. Striped sunbeds, clamshell rattan chairs, and scalloped umbrellas channels 1980s Amalfi Coast through a Californian lens, where bougainvillea, jasmine, and citrus trees along the perimeter add verdant touches, while checkerboard paving further underscores the hotel’s signature pattern language.

Pool Bar. Photography by Matt Kisiday.

Beginner's Diner. Photography by Matt Kisiday.
Beginner's Diner resurrects mid-century Americana with uncanny precision. From the chrome façade, neon signage and leather booths down to the placemats, flatware and fountain drinks, the space is an authentic evocation of a 1940s diner, while the menu offers refined spins on classic comfort dishes with nods to Greek and Jewish influences.
Next door, The Gutter, a game room serving classic cocktails alongside a two-lane bowling alley, pool tables and a shuffleboard, transports guests further back in time. Modelled on Henry Frick’s private bowling alley, which he built in 1914 in the basement of his New York mansion, the space features decorative wall panelling and Jacobean-style ceiling ornamentation, transforming competitive play into a period fantasy.

Beginner's Diner. Photography by Matt Kisiday.

Beginner's Diner. Photography by Matt Kisiday.

Beginner's Diner. Photography by Matt Kisiday.

Beginner's Diner. Photography by Matt Kisiday.

The Gutter game room. Photography by Matt Kisiday.

The Gutter game room. Photography by Matt Kisiday.

The Gutter game room. Photography by Matt Kisiday.

Quixote restaurant. Photography by Matt Kisiday.
The narrative pivots south at Quixote, an Oaxacan-inspired mezcalería built from salvaged materials sourced from a decommissioned Catholic church in Mexico. Flickering candles, rough cobblestones, and dark wood panelling set a monastic tone, while stained-glass windows refract jewel-coloured light across baroque pews and intimate banquettes. Here, heirloom grains, rich moles, and mezcal cocktails elevate dining into a ritual of devotion.

Quixote restaurant. Photography by Kimberly Motos.

Chef Jose Cepeda is the Executive Chef at Quixote. Photography by Shannon Partrick.

Quixote restaurant. Photography by Kimberly Motos.

Quixote restaurant. Photography by Matt Kisiday.

Quixote restaurant. Photography by Matt Kisiday.

Lou Lou's Jungle Room. Photography by Kimberly Motos.
Finally, Lou Lou’s Jungle Room restores the property’s most historic stage. Once the Mississippi Room, where Nina Simone performed, the space now shimmers with clashing patterns of leopards, feathers, and forest canopies. Green velvet drapery frames a shell-shaped stage, while fringed animal-print seating and patterned carpets amplify its theatricality. Live jazz and visiting acts now animate this room that fuses nostalgia with surreal fantasy, extending its legacy into a new era.

Lou Lou's Jungle Room. Photography by Kimberly Motos.

Lou Lou's Jungle Room. Photography by Kimberly Motos.
The rebirth of the LaFayette is as much about cultural authorship as it is about hospitality. “A hotel is the pinnacle of hospitality, the most complex canvas on which people can socialise and connect deeply,” CH Projects founder Arsalun Tafazoli reflects, “and we hope this new incarnation of The LaFayette Hotel & Club reflects our mission to honour tradition while making something new and surreal to discover.” In fusing irreverent maximalism, delightful grandeur, and immersive escapism, the LaFayette does exactly that. It not only preserves history, it reanimates it—proving that true hospitality thrives not in imitation but in reinvention.

Lou Lou's Jungle Room. Photography by Kimberly Motos.

Lou Lou's Jungle Room. Photography by Matt Kisiday.