The Polish city of Łódź is best known for being the centre of the country’s textile industry – textiles are after all the reason why it grew from a sleepy settlement in the 19th century into Poland’s third largest city. The city’s reputation as an industrial township though obscures a vibrant cultural scene that goes back at least a century. Did you know for example that the country’s first cinema was born in Łódź or that the city is the home of the State Film, Television, and Theatre School? The recently opened PURO Łódź hotel, the latest venture by design-led hospitality brand PURO Hotels, aims at showcasing this little known aspect, most notably through its own in-house cinema, which hosts weekly movie nights, and a comprehensive collection of artworks by local creatives displayed throughout the premises. Lest you think that the hotel’s offerings are only cerebral in nature, take note that guests also have at their disposal two wholesome eateries, a rejuvenating spa and fully-equipped gym, and a DJ-presiding, cocktail-serving rooftop terrace with sweeping views of the city.
Occupying a purpose built building designed by Poznań-based ASW Architects, the hotel couldn’t be better located, both geographically and symbolically: standing opposite the lavish Neo-baroque Poznański Palace, and Manufaktura, a redbrick factory complex that typifies the town’s extensive industrial infrastructure (the city’s cultural and industrial history is literally reflected in the hotel’s glass façade). The complementary forces behind Lodz’s development, industry and culture, are also echoed in London-based multidisciplinary design agency SUPERFUTURES’s interior design where retro and contemporary references meet a post-industrial chic aesthetic. The result is a forward-looking hotel that interweaves past and present to project a picture of the future.
Similarly to PURO Kraków Kazimierz, the hotel boasts an eclectic collection of artwork encompassing fine art photography, retro film posters, and contemporary paintings, dispersed throughout the public spaces and guest rooms. The collection not only creates a truly unique environment but also showcases the talent of local creatives, many of whom have been commissioned to create work exclusively for the hotel. One such artwork is the grand, cinematic mural by graphic designers Illcat and Maciej Polak which greets guests on the top of the grand staircase. Smaller in scale but as striking are the illustrations that Ola Niepsuj and Bartosz Kosowski have created for the hotel’s 130 guest room, inspired by Łódź’s famous interwar pioneers of avant-garde art, Katarzyna Kobro and Władysław Strzemiński, and the contemporary kilims and handwoven wall hangings by local studio Tartaruga that animate the hotel’s seven suites.
The artwork collection is expertly paired with a selection of mid-century inspired contemporary furniture and light fittings from the likes of esteemed manufacturers Verpan, Fredericia and Kettal, as well as iconic pieces from Carl Hansen & Søn, Gubi, Muuto, Fogia, Moroso and Magis, while a tailor-made selection of colourful and graphic hand-tufted rugs from Kasthall further enhances the décor’s painterly ambience.
While the hotel’s art and design offerings provide a feast for the guests’ eyes, it’s the two eateries, Biotiful Healthy Snack Lab and Miska Gastro Bowls, that actually nourish the guests, the former offering a range of wholesome breakfasts, juices and brews, and the latter serving bowls of organic ingredients blended with a touch of Thai taste. When it comes to nourishing both body and soul on the other hand, Prisma Spa offers a wide selection of relaxing, reinvigorating and cosmetic treatments while the top floor fitness suite is ideal for yoga classes. Whatever their exploits, as the day comes to a close, guests can head up to the rooftop Spirit Bar to take advantage of the sweeping views of the historic Poznański Palace and unwind while sipping their favourite cocktail. In such a beautiful setting, why ask for anything more?